What is Wispy Picnics?
It's a luxury picnic business that provides services for picnic setups. They value their customer's experience and want to create something memorable to them.
Brief: Re-brand their business to increase client flow.
Role: Brand Designer
Brand Logo
The original logo featured a "wispy" design within the feather, with the word "picnics" integrated into the white space. I proposed that the logo could be improved by enhancing its visibility, readability, and versatility while maintaining the feather as a key element, as per their request.
We finalized the new logo design to include a horizontal version, an emblem, and a version with the tagline.
Merch & Collateral
This project included designing a tote bag, wine tumbler, and Instagram story posts as requested. Each piece was created to align with the brand's style by including the colors and the logos.
Instagram Story Post
When designing the three posts, it is important to maintain consistency by using the brand's color palette, logo, and imagery style to show viewers how each picnic set looks. These Instagram story posts are meant to grab viewers' attention in a few seconds with powerful imagery of the picnics.
Brand Guidelines Presentation
This brand guideline presentation was made to showcase the visual identity of Wispy Picnic for the client to see, which includes the logo, color palette, typography, and usage examples. It provides clear instructions to ensure consistent application across all brand materials.