What is PW?
PW represents Parker Wolfe, the client's son. These initials will symbolize his running career. The client has requested a logo that incorporates these initials while conveying a sense of speed and a similar look to the Denver Broncos logo.
Brief: Create a logo that incorporates the initials "PW," representing Parker Wolfe.
Role: Logo Designer
Ideation
Created sketches and explored vector-based concepts using Adobe Illustrator.
Refinement
After selecting a final sketch, the design development phase begins. This involves refining the chosen concept and translating it into a digital format using design software. During this process, adjustments are made to shape, color, and typography to enhance the logo’s overall visual impact.
