University of Colorado Denver's Mascot Brand Guideline & Collateral
Who is Milo?
Milo isn’t just a mascot, he’s the heart of CU Denver’s spirit. He brings students together, spreads energy and excitement, and makes campus events even more fun. Whether he’s hyping up a crowd or just roaming around campus, Milo is all about building community and showing what CU Denver is all about.
Brief: Create brand guidelines to keep Milo’s look consistent and recognizable while adhering to CU Denver's brand guidelines. There was also additional collateral to be made to help Milo's presence around campus and promote events involving Milo.
Role: Brand Designer
Tools: Adobe Illustrator, Adobe Photoshop
Milo Brand Guidelines 2024
I designed this for creators around campus to be able to create Milo content that effectively communicates Milo's identity through visuals, whether in designs, social media, videos, or other formats.
Collateral
Milo Trading Cards, designed in Adobe Photoshop and Adobe Illustrator.
Print design for Milo's birthday celebration and tryouts (Flyers, social media, and digital signage), designed in Adobe Illustrator.
Vintage T-shirt Design that was given out at Milo's 12th Birthday Event, designed on Adobe Photoshop and Adobe Illustrator.
Moments at Milo's 12th Birthday Celebration and the results of the t-shirt design (Photos taken by Rachel Montoya)
