University of Colorado Denver's Mascot Brand Guideline & Collateral
Who is Milo?
Milo isn’t just a mascot, he’s the heart of CU Denver’s spirit. He brings students together, spreads energy and excitement, and makes campus events even more fun. Whether he’s hyping up a crowd or just roaming around campus, Milo is all about building community and showing what CU Denver is all about.
Brief: Create brand guidelines to keep Milo’s look consistent and recognizable while adhering to CU Denver's brand guidelines. There was also additional collateral to be made to help Milo's presence around campus and promote events involving Milo.
Role: Brand Designer
Tools: Adobe Illustrator, Adobe Photoshop
Milo Brand Guidelines 2024
This is a pdf on the Milo website that is downloadable for students and creators to view about Milo's brand and other information, such as booking Milo for an event and applying to become Milo.
Collateral
Milo Trading Cards, designed in Adobe Photoshop and Adobe Illustrator.
Print design for Milo's birthday celebration and tryouts while using the University's brand (Flyers, social media, and digital signage)
Vintage T-shirt Design that was designed on Adobe Photoshop and Adobe Illustrator (given out at Milo's 12th Birthday Event)
