What is Lynx Live?
Lynx Live is the University of Colorado Denver's 2nd annual spring concert where they invite Battle of the Bands winners to open for a rising artist. This event was held at Meow Wolf - Denver and was organized by CU Denver's Campus Activities Team.
Brief: Redesign the Lynx Live logo
Role: Logo Designer
The reasons why we needed to redesign the logo:
- Too much texture on the font
- The colorful lynx behind the words hinders the flexibility of the logo. A logo should work across various media (print, digital, social media, etc.).
- Poor use of negative space.
Ideation
A mood board was created for the program managers to review, providing them with a visual concept for the logo.
Sketches
A mood board was created for the program managers to review, providing them with a visual concept for the logo.
Several sketches were favored, with a suggestion to combine them to represent CU Denver’s mascot, Milo the Lynx, a music note, and the logo name, "Lynx Live." This combination is expected to create a logo with an identity that students will easily recognize.
Sketches
The logo conveys a fun, bold, and musical vibe, perfectly capturing the spirit of Lynx Live, CU Denver’s annual event hosted by Campus Activities. Designing a timeless logo that could be consistently used across posters, merchandise, and other materials was essential. This logo features a rounded typeface for a welcoming feel, along with elements like a vinyl record and a lynx incorporating a music note.
