What is Lynx Live?
Lynx Live is the University of Colorado Denver's 2nd annual spring concert where they invite Battle of the Bands winners to open for a rising artist. This event was held at Meow Wolf - Denver and was organized by CU Denver's Campus Activities Team.
Brief: Design a logo, add motion to it, and create an ad for Instagram to promote the event.
Role: Logo/Motion Designer
Ideation
A mood board was created for the program managers to review, providing them with a visual concept for the logo.
Logo Sketches
A mood board was created for the program managers to review, providing them with a visual concept for the logo.
Several sketches were favored, with a suggestion to combine them to represent CU Denver’s mascot, Milo the Lynx, a music note, and the logo name, "Lynx Live." This combination is expected to create a logo with an identity that students will easily recognize.
Final Logo
The logo conveys a fun, bold, and musical vibe, perfectly capturing the spirit of Lynx Live, CU Denver’s annual event hosted by Campus Activities. Designing a timeless logo that could be consistently used across posters, merchandise, and other materials was essential. This logo features a rounded typeface for a welcoming feel, along with elements like a vinyl record and a lynx incorporating a music note.
Motion
